ACTA is thrilled to announce our agenda for the Summit.
Stay tuned as more speakers are announced.
Please note that times are Eastern Standard Time (EST) and are subject to change.

  • Day One: Thurs. September 30
  • Lunch - Special Interest Sessions
  • Day Two: Fri. October 1
  • Virtual Conference
11:00Welcome to the Summit & Opening Remarks

Welcome to Day One of ACTA’s 2021 Canadian Travel Industry Summit!

Presented by Wendy Paradis, President ACTA

11:05Keynote: Re-building Together

Presented by Lucie Guillemette, Executive Vice President and Chief Commercial Officer, Air Canada

As borders reopen and our industry rebuilds, Lucie Guillemette will provide an update on the Air Canada business and their continued commitment to the Industry and Travel Agents.

11:20Keynote: Carry-On to come back strong; what’s in your suitcase?

Presented by Jonathan McCready, Executive Leadership Coach, 4D Coach

Our industry has traditionally focused mainly on product knowledge and process but has paid little attention to how people are feeling and thinking. We’ve learned with the Covid-19 Crisis, that we need to consider both the rational and the emotional sides of things. Our physical health and safety matter as do our psychological health and safety. Our industry has had to evolve as the way of travel continues to rapidly change. As we emerge from months of lockdowns let’s navigate through the VUCA world, learn about valuable models and some serviceable, grounding techniques that will support us as we get ready for full-throttle travel!

11:55Canada’s National Day for Truth and Reconciliation

Presented by Tammy Webster, Indigenous Education and Equity Consultant, Kitigan Zibi Algonquin First Nation

Today, September 30, is Canada’s National Day for Truth and Reconciliation.  This timely session will explore the history of Indigenous treaties, land claims and the residential school system and how each of us can take steps towards understanding, reconciliation and respect.

12:15Discussion Panel: A look into 2022 Travel Trends, Challenges and Opportunities

Presented by:

  • Zeina Gedeon, Travel Professional International
  • Patrick Doyle, Vice President & General Manager American Express Global Business Travel, Canada
  • Joe Adamo, President, Transat Distribution Canada
  • Christine James, Vice President, Travel Leaders Network Canada

Moderator: Wendy Paradis, President, ACTA

Come join in on the conversation as Canadian Industry Leaders come together to share their thoughts on the 2022 trends, challenges, opportunities and actions for Canadian Travel Agencies and Travel Agents to rebuild better than ever! This discussion will focus on anticipated trends, challenges we should pay attention to and what key opportunities and actions currently exist for action in rebuilding this industry to be better than ever!

12:45Keynote: Canadian Insights and Travel Trends

Presented by Jennifer Hendry, Senior Research Associate, Conference Board of Canada

Want to know what Canadians think about travel right now? How will this affect you as Travel Professional? Find out the latest travel trends, projections, and demographic insights with the Conference Board of Canada.

13:45Keynote: Restarting and Rebuilding your Relationship with Tour Operators

Presented by Brett Walker, Chair of the Canadian Association of Tour Operators (CATO)

As you begin to re-open and plan your bookings for your clients, See and understand what the restart and recovery plan will look like through the Tour Operator perspective and how this will affect your role and relationship with them through this critical time.

14:05Keynote: How to incorporate Virtual Reality through your sales tactics

Presented by Ed Limon, Co-Founder & Creative Digital Media Director, Winged Whale Media

Rapidly developing technology is forcing every sector of the travel industry to shift their approaches to visitors, and to create their own definition of the experience. How can Travel Agents keep up and develop this experience with your clients? Virtual Reality! Set yourself apart and learn how to use this technology.

14:30Discussion Panel: The Cruise Industry Stages a Comeback

Presented by: Gary Murphy, Senior VP Sales & Co-owner, AmaWaterways & Keith Lane, Vice President of Sales, The Americas, Celebrity Cruise

After more than a year at a stand still the global cruise industry is coming back to life and it says it knows a thing or two about a comeback.

Join senior leaders from Celebrity Cruises and Ama Waterways as we come together to raise our continued efforts towards cruise recovery. This segment will feature subject matter experts in domestic and international markets who carry a real capacity to influence deployments, destination growth and economic dispersal. This segment will provide an update on big ship (Ocean) and small ship (River) cruising with a focus on recovery, the positive outlook for cruise once the world settles into its “new normal”, the opportunities for further destination development and the expansion of economic investment.

15:00Discussion Panel: Setting your standards through professional fees


  • Norm Payne, Travel Agent
  • Becky Kershaw, Certified Travel Consultant, The Travel Agent Next Door
  • Chelsey Wheatley, Certified Travel Counsellor, CAA Atlantic

Moderator: Flemming Frisdahl, Founder, The Travel Agent Next Door

There has never been a better time for travel agents to stand proud as their value and worth have never been so recognized within the travel industry.  Join this panel of experts who will discuss how to confidently and successfully apply this to your work. Your expertise, service, and commitment to your clients are not free it requires a professional service fee!


15:20Keynote: The Airline Industry and the Demand for Travel

Presented by Amandine Gicquel, Manager Industry Relationships, Canada & Bermuda International Air Transport Association (IATA)

IATA is pleased to share the latest news on the impact of the pandemic along with sharing a recent industry forecast, with some key facts and figures focused on the Americas region and Canada.

15:35Keynote: Restoring Confidence and Travelling Safely in the COVID-19 era!

Presented by Dr. Tessier, Valneva Canada

Covid-19 has restore the confidence to all travelers that it is possible to travel safely by adopting appropriate health and safety measures. With a good understanding of the most common health risks during travel, Travel Agents will be able to direct Canadian travellers to the appropriate resources for travel health advice and guidance. Learn about the most common health risks while traveling abroad and how to minimize travel health risks.

15:55ACTA Awards

ACTA will be recognizing and showcasing the accomplishments and dedication of our ACTA members.

16:15 - 17:00Networking Lounge: Q&A

Speak to our Day One Keynote Speakers, Panelists, and Industry Professionals and win some amazing prizes!

  • Virtual Conference
Lead the way, show your clients the new world of travel

Presented by Lorraine Simpson, Cityline TV Travel Expert

Travel has most certainly changed and consumers are still very nervous to dip their toe into the travel world again so it is up to you as travel professionals to show them the way by any means you possibly can. Fam Trips, press trips, personal trips, virtual reality, videos, and just about any way you can think of to keep the dream of travel alive and inspire them back to travel.


Rebuilding travel through inclusive and sustainable travel

Presented by Omar Banihani, Jordan Tourism Board

ACTA’s Post-Election Review & Advocacy Update

Presented by Wendy Paradis, ACTA President & Avery Campbell, Advocacy and Industry Relations Specialist 

  • Virtual Conference
11:00Welcome to the Summit & Opening Remarks

Welcome to Day Two of ACTA’s 2021 Canadian Travel Industry Summit!

Presented by Lorraine Simpson

11:05The Face and Future of Corporate Travel

Presented by Suzanne Neufang, CEO & Nancy Tudorache, Regional Vice President, Canada, Global Business Travel Association (GBTA)

With more businesses opening up and travel restrictions still in effect, what is happening in the corporate travel world? Learn more as we speak with Suzanne and Nancy and figure out how to navigate this new world of travel through corporate travel.

11:30Embracing Diversity and Inclusion in Canada’s Travel Industry

Presented by Dahabo Ahmed-Omer, Executive Director, BlackNorth

More than 500 Canadian companies including Air Canada, WestJet and TICO have joined the BLACKNORTH Initiative and have made a commitment to the removal of systemic barriers negatively affecting the lives of Black Canadians. Join today’s session and learn how you and your organization can get involved in important initiatives that will positively contribute to Diversity and Inclusion.

11:50Keynote: Travel Advisories and the Role of Global Affairs

Presented by Indira Barthelemy Consular Outreach Officer & Megan Mustonen Senior Strategist in Consular Advocacy, Global Affairs Canada


12:10Keynote: Due Diligence – Explore new ways of marketing your agency to meet client needs

Presented by Marie-Claude Du Cap, CEO, Aléas

The COVID-19 pandemic has highlighted the importance for businesses, educational institutions, and international development organizations to work with travel agencies that contribute to their preventive measures and are key stakeholders in managing crises abroad efficiently.

Learn about duty of care and how due diligence can be a competitive advantage with corporate clients (B2B).

13:30Networking Lounge: Q&A

Speak to our Day Two Keynote Speakers, Panelists, and Industry Professionals and win some amazing prizes!

14:00 - 16:30Virtual Travel Industry Trade Show

Connect and meet with the top suppliers’ and destinations in the industry. You can win amazing prizes!

16:30Closing Remarks & Final Prizing

Thank you for attending ACTA’s 2021 Canadian Travel Industry Summit!

Presented by Mary Jane Hiebert, ACTA Chair